I maybe shouldn't add to Avatar's hype by posting about it and giving it one more hit in the search engines, but really, it's gotten so unbelievable that I need to post about it.
What is with all the advertising? It's everywhere and it's obnoxious. It's even worse than the 'Team Edward/Team Jacob' Burger King commercial (which still manages to sell burgers to construction workers rather than teenage girls).
It's one thing to plug your movie with special full-length trailers during an episode of something or other. It's one thing to have special little 30-second segments during 2 hours of cartoons on Sunday night. It's another thing entirely to make the characters of "Bones" be your shills.
Who's going to wait in line for Avatar tickets? No one I know.
Who's going to skip work to go see Avatar? No one I know.
Who's going to go see Avatar at all? Well, maybe some people are. But if so, no one's told me they're going to.
I'm sure not. Even without the over-the-top, unbelievable Fox-pushing hype, which by itself is enough to make me boycott it, I had no interest at all in seeing it.
What's the appeal? Cool special effects? That's a reason to go see 2012, which I haven't yet done. That's not a reason for 99% of movies.
Blue people? Unless your name is Kurt Wagner, I don't care that you're blue. I don't even care if there's several of you and you're playing with paint on a stage.
Military action? Um. No. Never, ever a draw.
It looks like a video game? Is that a reason to go see a movie?
A magical cure for a paralyzed guy? There's an anti-reason to go see it right there.
The director? He's somebody big. I forget who.
The actors? Nobody I care about, as far as I know.
Teh awesome science fictional-ness? Nothing new.
One of the more annoying aspects of this is that it's not Avatar The Last Airbender, which is a movie full of its own fail.
So, Fox, really, give it up already. You're really ticking me off.
And now Daily Show is in on the act tonight.
*crawls off whining*